Client: Bombas
Insight: People don't think about their socks until they are uncomfortable.
Big idea: Socks you don't think about.
Execution: 3 outdoor ads & 1 emerging technology
Outdoor Ad
Outdoor Ad
Outdoor Ad
Emerging Technology
An interactive Bombas kiosk placed in malls will help users find their ideal comfort sock through simple this-or-that choices. AI will analyze the customer’s responses and recommend the Bombas sock that best fits their needs. Finally, the kiosk will print a coupon for 15% off the customer’s next pair of Bombas socks.
