Client: Burger King
Insight: Fast food sacrifices real taste for convenience.
Big idea: Whoppers grilled with real fire.
Execution: 3 print ads & 1 social ad
Print Ad
Print Ad
Print Ad
Social Execution
An interactive Burger King Snapchat filter. Open snapchat, look into the camera, and smile. Swipe to ignite your Whopper, grilling it to the perfection you crave. As you swipe the match across the "swipe to ignite" bar, the burger on the screen becomes flame-grilled.
