This Scroll Story highlights Chicago’s annual ZooLights event through a series of engaging and informative visuals. Each slide is designed to guide visitors through the experience—from announcing the return of ZooLights, to outlining important dates, showcasing seasonal characters, and providing a helpful map of the zoo. By combining festive imagery with clear event information, this campaign tells a cohesive story that helps guests understand what to expect and how to plan their visit. The goal of this piece is to capture the magic of ZooLights while making the event accessible, exciting, and easy for the community to explore.
